“When people feel seen, valued, and challenged to grow, the workplace becomes a space of purpose. That’s how culture begins to take shape.”

Danielle Cruz is Vice President of People & Experience at Coqual, where she leads the organization’s people strategy, inclusion efforts, and member experience work. With a background in operations, community-building, and employee engagement, Danielle brings both structure and warmth to the ways people work, grow, and connect at Coqual.

In her role, Danielle supports a high-performing, mission-driven team and ensures that every Coqual member touchpoint—whether through advisory work, events, or research—feels intentional and impactful. She oversees policies, practices, and cultural rhythms that help people do their best work together. Her work bridges internal operations with external member-facing strategy, always with a focus on clarity, care, and shared purpose.

Danielle has held various roles at PEOPLE magazine and Time Warner Inc., where she co-founded the company’s first business resource group for working caregivers—helping close gaps in support for employees balancing work and family. She has over a decade of experience in executive operations, event planning, and inclusive culture work, especially at the intersection of CSR, diversity, and employee connection.

Known for her empathy, steadiness, and creative energy, Danielle is also a maker. She paints, crochets, and sews in her free time—and she’s most proud of raising two daughters who lead with conscience and heart.